I’ve always been drawn to travel—the magic of discovering new places, cultures, and people. It’s not just about adventure; it’s about the way those experiences shape you and remind you of the responsibility we all share in caring for the world around us.
Becoming a mother to Loua changed everything. It lit a fire in me—not just to live in the present, but to build a future that’s better, more sustainable, and full of hope. That’s how Chlues came to life—born from my love for exploration and my deep desire to make a real difference.
With Chlues, I set out to rethink kidswear—to break the cycle of overproduction and waste in fashion. Our clothes are timeless, oversized, and made to grow alongside little adventurers.
Thoughtfully designed with adjustable fits and a stain-repellent bio shield, they last through growth spurts, messy play, and hand-me-downs—so parents can buy less and kids can enjoy more.
Every little step towards reducing waste matters—especially when 183 million kids’ clothes end up in landfills every year. If you stacked all that waste up, it would reach beyond the moon. As the saying goes, “I love you to the moon and back”—and I’m willing to go that far to build a better world for our children.
We create clothing that moves with them, stands up to adventure, and simplifies parents’ lives—because childhood should be about making memories, not worrying about messy ones.
Chlues creates stain-repellent, adjustable clothing that grows with your little adventurers.
Fewer replacements, less laundry, more carefree play. Designed in Belgium, made with love in Portugal.
